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Link Building

Not just numbers but relevance

Link Building is an integral part of Online Promotion, which includes building relevant, thematic and quality inbound links to a website. One of our core competencies, Link Building enables our clients to attract relevant traffic to the respective web pages. It also assists in achieving high rankings on the Search Engine Result Pages (SERPs). We ensure to build thematic One-way links from relevant websites and web pages that have been indexed. This form of link development is given due importance by all Search Engines. Although Link Building is integral to all our SEO campaigns, we also offer it as a stand alone service

Our Methodology


Partner Identification

Our first step is to identify potential partners whose business domains are the compatible to ours. This is important as firms with similar interests and functionality domains are useful in exchanging/promoting links, which is a good way of promoting business.

Theme Analysis


Analyzing the websites themes of the shortlisted partners for relevance of themes and content is vital in ascertaining the success of the Link Building project. Similar/compatible themes let partners leverage greater success by utilizing each other's content and site traffic.

Monitoring

Monitoring involves keeping a close watch on the partner sites for website performance, which is attributed to quality of links hosted. A website hosting few but useful links is preferable over a website inclined toward being a link pool. The misconception of generating better business with larger external links is kept in mind and suitably applied for evaluation of potential partners.

Negotiation


Once a website passes our strict filtering parameters, we invite it for negotiations. Terms of operation are agreed upon and links are exchanged. This entire process is aimed at promoting and enhancing business for both the firms involved, both individually and out of mutual benefit.

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